Abstract: This case describes a famous garment enterprises in the development of the electricity supplier in the mode selection confusion encountered. In the development process, the company business ideas on how to adapt to market changes in the Internet age, how to support the development of organizational paradigm shift in how to adapt to the new management model, how to integrate online and offline shop operators how to achieve Internet +, etc., are traditional clothing new issues faced by the enterprises. This case analysis by GD company, to explore the traditional garment enterprises in the realization of Internet + process, how to choose the appropriate model of development.
Keywords: E-commerce; Experiential Marketing； Membership Marketing； Internet Thinking
