The Explore of Wasu Company’s TV Mall

Abstract: This case describes that Wasu Company set up the department of TV Mall, facing in the context of the broadcasting industry profits decline and e‐commerce booming, to open new sources of earnings. But the TV Mall stepped into downturnafter a brief success. After a breakthrough in technology, Wasu Company began its second attempt to create TV Mall, makes positive improvements in many aspects, but how to operate, how to ensure profitability still need further explored.