Abstract：This case describes Taijin Group’s problem in market selection. In face of intensive competition in the world textile and garment market, and protectionism measures imposed by main import countries in 2000s, considering all the advantages and disadvantages, Taijin Group made a revolution which is called “All-round multi-level strategic transformation”, trying to provides for enterprises to bring about a new mean of OEM accompany with ODM/Brand Support/Licence/Own brand. With the development of recent years, Taijin’s strategic transformation works very well. However, there are still some problems: Europe and the U.S. face a long-term economic downturn, domestic market demand is strong ,and e-commerce is developing fast. Should Taijin Group develop the domestic market? The management group couldn’t reach an agreement, then how should Taijin’s deal with the future after its splendid transformation?
