Wang Shiliang; Wang Xianming
(School of Management, Zhejiang University, Hangzhou 310058, China)
Abstract: This case describes the entrepreneurial process of MY IDEA Co., Ltd. focusing on the opportunities discovery and business development. MY IDEA is a college students' venture, started in 2007. After unremitting efforts, people established the company's core business as "college marketing" and the company's business model. With the business gradually stabilized, how to promote further development of the company becomes an important issue faced by the company's founder Huang Jian and general manager Hu Jinzhou. This case, to some extent, reveals the regularity of entrepreneurial opportunity identification and development, which there is important reference value on how to conduct a entrepreneurial.
Keywords: entrepreneurial；entrepreneurial opportunity；Entrepreneurial Opportunity Recognition ；college marketing； MY IDEA
